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Largest-Selling US Homebuilder Boosts Use of Incentives To Counter Higher Mortgage Rates

D.R. Horton Also Cuts House Prices, Sizes Where Needed and Reduces Its Sales Forecast
A lakefront estate in Idaho is listed for $24.7 million, but it's selling in an auction. <br/>
A lakefront estate in Idaho is listed for $24.7 million, but it's selling in an auction.
CoStar Analytics
July 26, 2024 | 2:32 P.M.

D.R. Horton, the nation's highest-selling homebuilder, is increasing its use of incentives and cutting prices to ease the concern of buyers in a market reeling from elevated mortgage rates.

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News | Largest-Selling US Homebuilder Boosts Use of Incentives To Counter Higher Mortgage Rates